We started Fuelled Club because
people deserved better.
Too many coaches hand out generic meal plans and disappear. We built something different — a coaching experience built on real relationships, real accountability, and real results.
Jay Santo
Head Coach & Co-Founder
Jay is a certified personal trainer and nutrition coach with a passion for helping people unlock their physical potential. With years of experience in both in-person and online coaching, Jay brings a no-nonsense, science-backed approach to every client relationship.
Known for his directness and genuine investment in client outcomes, Jay specialises in fat loss, muscle development, and helping people build a sustainable relationship with training and nutrition.
When he is not coaching, you will find Jay training, watching film, or experimenting with new recipes.
Liv Grace
Coach & Co-Founder
Liv is a qualified nutritionist and strength coach who brings warmth, detail, and deep expertise to every client she works with. Her background spans competitive sport, rehabilitation, and performance nutrition.
Liv specialises in helping clients — particularly women — navigate body composition change, hormonal health, and building genuine confidence in the gym. Her coaching style is empathetic, precise, and grounded in long-term thinking.
Outside of coaching, Liv is passionate about strength sport, travel, and good food.
Why we built Fuelled Club
Fuelled Club started from a shared frustration. Both Jay and Liv had seen — and experienced firsthand — the shallow end of the fitness industry. Cookie-cutter plans sold at scale. Coaches who disappear after the first week. Programs with no real understanding of the person following them.
They believed online coaching could be better. That you could deliver the same depth, accountability, and personalisation as in-person coaching — and reach people anywhere in the world while doing it.
So they built Fuelled Club: a coaching business built on real relationships, proper programming, and a genuine commitment to seeing every client succeed. Brisbane-based, but working with clients across Australia and beyond.
The name says it all. Being fuelled — with energy, with purpose, with the right tools — is what allows people to show up as their best selves. That is what we are here to help you do.
Our values
Genuine Care
We are invested in your outcomes. Your wins are our wins — and we take that seriously.
Evidence-Based
No fads, no gimmicks. Everything we prescribe is grounded in research and practical experience.
Sustainable Results
We build plans that fit your life, not plans that require you to change your entire life overnight.
Real Relationships
Online coaching does not have to feel transactional. We build real coaching relationships with every client.
Why online coaching works
Online coaching removes the limitations of geography and schedule. You get a world-class coach — not just whoever happens to work at your local gym.
With daily messaging, weekly check-ins, and programming delivered to your phone, you have more touchpoints with your coach than most in-person clients ever get.
And because everything is tracked and recorded, adjustments are faster, more accurate, and more evidence-based.
Ready to work with us?
Fill out a short application and we will be in touch within 24 hours.
Apply Now